How to Add Google Analytics to WordPress – Beginner’s Guide

If you own a website, you probably want to monitor the traffic on your site. Adding Google Analytics to your website enables you to track the number of visitors to your site, the search keywords, the time spent on your site, goal conversion, source of traffic, and much more.

The information obtained from Google Analytics can help you analyze your content, market yourself efficiently, and perform better than your competitors.

In this article, you’ll learn I will cover the basics of Google Analytics, including:

  • What is Google Analytics and Why do you need it?
  • How to signup for Google Analytics account?
  • How to add Google Analytics to WordPress easily?
  • Understanding Google Analytics Statistics

Let’s get started.

What is Google Analytics and Why do you need it?

Google Analytics is a powerful free web analytics service that helps track, analyze, and understand your website traffic. Millions of websites use Google Analytics to access the information regarding their site’s visitors.

Here’s are a few benefits that Google Analytics offers:

  • Who is visiting your site? – The demographic and geographic information lets you know about where your visitors are from, their age and gender.
  • What are the devices used? – The technical information provides you insights about the devices your website is visited on and the browsers used.
  • What is the source of your site traffic? – It lists the traffic source to analyze the amount of traffic coming from organic search, direct, referral, or social media.
  • Which is the most landing page of your site? – You can track the page that brings the most traffic to your site.
  • How many visitors are returning to your site? – It helps you monitor the users that are new and returning to your website. You can use this data to increase the number of returning visitors.
  • What is your site user’s flow? – You can tracks how the users interact on your site after landing, the pages visited after reading your posts and much more.

Besides these, there are some additional benefits such as you can track your visitors’ interests, active users, social media traffic, your site speed in different browsers in different countries, and much more.

Using the information obtained from the Google Analytics statistics, you can optimize your website to serve your audience better, improve your content, and plan your strategy to engage your visitors.

Google Analytics is entirely free to use, and you should seek the benefits of this powerful tool.

How to signup for Google Analytics account?

Before you connect your site with Google Analytics, you must signup for it. The process of sign up is simple, and you will need to have a Google account.

You can follow the given steps to signup for Google Analytics:

Step #1: First of all, head to Google Analytics homepage.

Step 2#: If you already have a Google account, you can log in. If not, you can sign up for a new account. After successful login, you will see the screen as shown below.

Step 3#: Click on Sign up button to initiate the process. On the next screen, you will be asked for the Account name, the traffic you want to measure on (choose Web) and then some details regarding your site as shown below.

After adding the details, click on Create. A popup will appear with terms and conditions. Go through it and click on, I Accept.

Step 4#: Once done, on the next screen, you will see the tracking code, as shown below. Copy this tracking code.

How to add Google Analytics to WordPress easily?

There are different ways to add Google Analytics to WordPress. You can directly add the tracking code in the theme file to insert in the header, use a plugin to enter the code or use any Google Analytics plugins like Site Kit, Monsterinsights, etc to view your stats in your WP dashboard directly.

Here I will illustrate how to add it using Insert Headers and Footers plugin. Go to your WP Dashboard > Plugins > Add New > Search for “Insert Headers and Footers”. From the search result, click on install and then activate.

If you are a beginner, here’s a quick guide that to learn how to install a WordPress plugin easily.

Once done, go to Settings > Insert Headers and Footers. Paste the tracking code that you have copied earlier in Scripts in Header section and click on Save.

At this point, you have successfully added Google Analytics to WordPress. You can verify it by inspecting your website. Go to your website and press (Ctrl or Cmd + U) to view your website source. You will see the Google Analytics code added in the head, as shown below.

Adding Google Analytics Code using Insert Headers and Footers plugin

Understanding Google Analytics Statistics

Now that you have added Google Analytics to your WordPress site, it is useless if you don’t know how to use them efficiently and understand some basics.

To begin, you can click on the Home button to see the overview of your site.

On the left-hand side of your dashboard, you can see the Reports tab, which is the most important part and provides insights about your site. Under this tab, you can find a number of different sections that further contain submenus. Each section provides valuable information and is summarized below:

  • Realtime: Shows your active users in realtime, the pages they are currently reading, where they are from, and much more.
  • Audience: Contains the information about all your visitors such as geographic location, devices, and browsers used, how long they stayed on your site, users flow as well as their interests and behavior.
  • Acquisition: Shows the different sources of your site traffic.
  • Behavior: Shows what your users do after they come to your site, the pages they visit, site speed, and more.
  • Conversions: You can set your goals and monitor them how well are you doing in achieving them.

Final Thoughts

Google Analytics is an essential tool that provides valuable information about your site’s visitors and behaviors. With this information, you can improve your content to create a better engagement. It helps in your site performance and boosts your traffic.

I hope this article helped you understand Google Analytics and its importance and hope you were able to add Google Analytics to WordPress easily.

If you face any issues or have questions on Google Analytics, feel free to let me in the comment section below.

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